August 29, 2010, 11:07 pm
Hello! I would love any and all input on a business name!
I work as a consultant with new businesses and existing freelancers, entrepreneurs, and small business owners (average of 0-20 employees) to develop and execute their branding and marketing strategy. While I have clients from many industries my largest segment tends to be freelance photographers, graphic designers, and writers, and small businesses like coffee shops and local restaurants for example. Several years out I would like to have a few employees in house, right now I refer out to other freelancers that offer services that my clients need.
My goal with each client is grasp who they are and what their business goals are and then develop a workable plan for execution as many of them are incredible at what they do but have no idea how to brand themselves or bring in clients.
While I’m good at what I do I’m finding that I have absolutely no gift at coming up with names!
I would like a name that is relatively short and preferable ends in a strong consonant. Professional but not corporate sounding. Once of my big selling points is that I’m very eco-friendly (ie, marketing pieces are on recycled paper with eco-friendly inks, digital instead of printed records, we compost all paper waste, percentage of profit donated to different non-profits or charities every month, just a few examples) and while not necessarily a deal breaker a name that has an earth connection would be a positive.
While I love the sound I would like to stay away from marketing industry buzzwords like ‘integrate’ and ‘elevate’. One of my favorite names which is already in use is ‘Taproot’ to give you an example. A name that is easily spelled is also important. I would also be open to names that are more abstract.
Thank you so much for you time and I welcome any and all ideas!